Uber is shutting down its loyalty program later this yr

The Uber logo against a dark background.
Illustration by Alex Castro / The Verge

Uber is ending its free loyalty program, Uber Rewards, so it might flip its consideration to its subscription-based Uber One membership. In an e mail despatched to clients, Uber explains that customers can nonetheless earn factors till the top of August, and that the final day to redeem factors is October 31st.

“Thanks for being a part of Uber Rewards,” the e-mail reads. “It’s been an excellent journey, however we’ve determined to finish Rewards quickly, as we shift our focus to our new Uber One membership program.”

Screenshot: Uber through Michael Konen
The e-mail despatched to Uber Rewards customers.

Uber has since posted an replace in regards to the loyalty program’s imminent shutdown, which is able to happen on November 1st, 2022. Launched in 2018, Uber Rewards is a free…

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