Uber is actively testing a month-to-month subscription move that mixes rides, Eats, bikes and scooters. On this pilot section, Uber is testing a number of completely different iterations in San Francisco and Chicago however every model features a fastened low cost on each journey, free Uber Eats supply and free JUMP (bikes and scooters) rides. The move prices $24.99 per thirty days.
In different cities, Uber is testing lower-priced passes that provide discounted rides and free supply on Eats orders above a specific amount.
“From meals to wheels and the whole lot in between, we’re all the time searching for methods to make Uber the go-to choice to your on a regular basis wants,” an Uber spokesperson stated in a press release to TechCrunch.
This comes after TechCrunch first reported leaked screenshots from Uber’s Android app displaying an Uber Eats move in March, and imagined a state of affairs the place Uber mixed Eats with its Experience Go product.
Uber first launched Experience Go final October as a approach for folks to constantly pay decrease costs on particular person rides for a month-to-month price. Lyft affords an analogous month-to-month subscription product referred to as All-Entry.
However that is the primary time Uber is combining all of its shopper choices into one month-to-month subscription. A problem within the micromobility house is product differentiation and model loyalty, so it is a good approach for Uber to get prospects to totally decide to its multi-modal platform. Think about you’ve purchased Uber’s month-to-month combo move and are searching for a motorbike or scooter. You stroll by a Lyft bike, however then open up your Uber app to see a JUMP bike isn’t all that distant. My guess is that you simply’d stroll a bit extra for that bike because you’ve already paid for it.
In the meantime, JUMP is experiencing competitors within the dockless e-bike house for the primary time in San Francisco. On Friday, Lyft deployed its e-bikes that may be each docked and dockless, so it’s notable that Uber is piloting this product in SF. Uber’s combo plan additionally creeps into Postmates’ territory, which affords a month-to-month subscription product for limitless free deliveries. As my colleague Josh Constine has beforehand famous, this may very well be a really profitable transfer for Uber, because it locks prospects into spending more cash on Uber.