Twitter’s rebrand to X may very well be occurring quickly

Elon Musk, with a background of Twitter badges
Illustration by Kristen Radtke / The Verge; Photograph: Getty Photos

Round 12AM ET final evening, Twitter proprietor Elon Musk began tweeting — and did so for hours — concerning the Twitter rebrand to X, the one-letter title he’s used repeatedly in firm and product names eternally. It began with a tweet saying “quickly we will bid adieu to the twitter model and, step by step, all of the birds,” adopted by a second tweet including that “if a adequate X brand is posted tonight, we’ll make go reside worldwide tomorrow.”

Musk then, over the subsequent a number of hours, gestured on the change in between different posts and replies, tweeting issues like “Deus X,” or replying to different customers speaking about it. At one level, he joined a Twitter Areas session known as “Nobody speak till we summon Elon Musk,” and sat silently for nearly an hour…

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