Twitter buys into newsletters with Revue acquisition

Illustration by Alex Castro / The Verge

Twitter is buying Revue, an electronic mail service that lets writers publish newsletters. The transfer permits Twitter to capitalize on its person base of writers, journalists, and publications that usually use the service to succeed in readers and develop their audiences.

“With a sturdy group of writers and readers, Twitter is uniquely positioned to assist organizations and writers develop their readership quicker and at a a lot bigger scale than wherever else,” explains Twitter product lead Kayvon Beykpour. “Our aim is to make it straightforward for them to attach with their subscribers, whereas additionally serving to readers higher uncover writers and their content material.”

Twitter’s acquisition of Revue additionally locations it in direct competitors with Substack, a rival electronic mail publication…

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