TikTok may not be giving up on dwell procuring within the US in spite of everything. In keeping with a report from the Monetary Instances, the corporate’s seeking to companion with TalkShopLive to launch dwell procuring options in North America.
TalkShopLive is a dwell procuring platform primarily based in Los Angeles and, as identified by the FT, is utilized by corporations like Walmart and Microsoft’s MSN to carry procuring livestreams. By the partnership, TikTok might reportedly leverage TalkShopLive’s know-how to permit creators to host dwell procuring periods on TikTok, whereas additionally giving manufacturers the choice to concurrently broadcast the stream to their very own web sites.
Again in July, a report from FT indicated that TikTok was scaling again dwell procuring within the US and Europe after…
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