TikTok will begin to share advert income with creators

Tessellated TikTok logos against a dark background.
Illustration by Alex Castro / The Verge

TikTok is opening up a brand new method for creators to become profitable. The corporate plans to begin sharing a reduce of income with high creators when their movies run alongside sure adverts. This system mirrors how YouTube pays out creators, and it might result in extra vital payouts from the platform, which has but to supply a considerable method for creators to become profitable.

The brand new program, known as TikTok Pulse, permits adverts to be particularly run alongside “the highest 4% of all movies on TikTok,” the corporate wrote in a weblog publish right now. Creators and publishers with at the very least 100,000 followers are eligible to obtain a reduce of income when their movies are included. However for now, TikTok isn’t saying what that reduce is or what number of creators it’ll settle for into the…

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