Brief-form video app TikTok, the fourth most downloaded app on this planet as of final quarter, is engaged on a number of new seemingly Instagram-inspired options — together with a Uncover web page, a grid-style structure just like Instagram Discover, an Account Switcher and extra.
The options had been uncovered this week by reverse-engineering specialist Jane Manchun Wong, who revealed screenshots of those options and others to Twitter.
A TikTok spokesperson declined to supply additional particulars on the corporate’s plans, however confirmed the options had been issues the corporate is engaged on.
“We’re at all times experimenting with new methods to enhance the app expertise for our group,” the spokesperson stated.
Probably the most notable change uncovered by Wong is one to TikTok’s algorithmically generated “For You” web page. Right now, customers flip by every video on this web page, one after the other, in a vertical feed-style format. The up to date model as a substitute provides a grid-style structure, which appears to be like extra like Instagram’s Discover web page. This design would additionally permit customers to faucet on the movies they wished to look at, whereas extra simply bypassing these they don’t. And since it places extra movies on the web page, too, the change might shortly improve the quantity of enter into TikTok’s advice engine a few consumer’s preferences.
One other key change being developed is the addition of a “Uncover” tab to TikTok’s most important navigation.
The brand new button seems to exchange the present Search tab, which in the present day is labeled with a magnifying glass icon. The Search part at the moment helps you to enter key phrases, and returns outcomes that may be filtered by customers, sounds, hashtags or movies. It additionally showcases trending hashtags on the primary web page. The “Uncover” button, in the meantime, has a individuals icon on it, which hints that it could possibly be serving to customers discover new individuals to comply with on TikTok, relatively than simply movies and sounds.
This variation, if precisely described and made public, could possibly be an enormous deal for TikTok creators, because it arrives at a time when the app has gained important mass and has penetrated the mainstream. The youthful era has been caught up in TikTok, discovering the TikTok stars extra actual and approachable than reigning YouTubers. TikTokers and their followers even swarmed VidCon this month, main some to marvel if a paradigm shift for on-line video was quickly to come back.
A associated function, “Advised Customers,” might additionally come into play right here, when it comes to highlighting high expertise.
Getting on an app’s “Advised” record is usually key to changing into a high creator on the platform. It’s what number of Viners and Twitter customers initially grew their follower bases, as an example.
Nonetheless, TikTok diverged from Instagram with the testing of two different new options Wong discovered that centered on recognition metrics. One check exhibits the “Like” counts on every video on the Sounds and Hashtags pages, and one other exhibits the variety of Downloads on the video itself, along with the Likes and Shares.
This is able to be an attention-grabbing change in gentle of the aggressive nature of social media. And its timing is important. Instagram is now backing away from displaying Like counts, in a check operating in a half dozen international locations. The corporate made the change in response to public stress relating to the nervousness that utilizing its service causes.
After all, within the early days of a social app, Like counts and different metrics are instruments that assist level customers to the breakout, must-follow stars. In addition they encourage extra posting as customers attempt to discover content material that resonates — which then, in flip, boosts their on-line fame in a extremely trackable method.
TikTok can also be being attentive to how integrations with different social platforms may benefit its service, just like how the Fb, Instagram, WhatsApp and Messenger apps have supplied options to drive visitors to at least one one other and in any other case interoperate.
A few options Wong discovered had been centered on enhancing connections with social apps, together with one which supplied higher integration with WhatsApp, and one other that will permit customers to hyperlink their account to Google and Fb.
A couple of different modifications being examined included an Instagram-like Account switcher interface, a “Favored by Creator” remark badge and a downgrade to the TikCode (QR code), which strikes from the consumer profile within the app’s settings.
After all, one huge caveat right here with all of that is that simply because a function is noticed within the app’s code, that doesn’t imply it’ll launch to the general public.
A few of these modifications could also be examined privately, then scrapped completely, or are nonetheless simply works in progress. However with the ability to see a set of experiments at one time like this — one thing that’s not attainable with out the type of reverse engineering that Wong does — helps to color a bigger image of the route an app could also be headed. In TikTok’s case, it appears to grasp its potential, in addition to when to borrow profitable concepts from others who’ve come earlier than it, and when to go its personal route.