Because the third tier of Apple’s related private computing units, the iPad sits in an ungainly place in 2023. It’s a supremely succesful product, there’s little doubt about that. It’s highly effective and responsive; many of the fashions have lovely screens; and its interface is pleasant. However it’s additionally incomplete and insistent on doing issues the Apple-prescribed means. And even because it dominates the pill panorama, gross sales of iPads have withered since 2020, as Mark Gurman famous in Bloomberg right now. Briefly: it wants extra.
To be clear, I like my 2021 iPad Professional lots. It’s a pleasant system for studying and stable for watching TV in mattress. It’s additionally indispensable for following recipes whereas I’m cooking. However when Steve Jobs first launched the iPad in 2010, saying…
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