The Way forward for Naming is Naming for the Future

It’s the rebrand that grew to become a hot-potato problem. Hasbro made headlines when it renamed its traditional Mr. Potato Head line to easily Potato Head. This identify change was… Read more

Why Your Model Title is Necessary: Four Issues No One Tells You

First impressions wouldn’t matter a lot if we might all get second probabilities to make the appropriate first impression. However that is by no means the case, therefore the necessity… Read more