Posing as Amazon vendor, shopper group investigates fake-review business

Cardboard boxes made to resemble Amazon packages, but with the logo in the shape of a frown.

Enlarge / Cardboard packing containers made to resemble Amazon packages throughout a protest exterior the house of Amazon Chief Government Officer Jeff Bezos in New York on Wednesday, Dec. 2, 2020. (credit score: Getty Photographs / Bloomberg Assortment)

Posing as an Amazon vendor, a UK shopper group dug into the shady market the place pretend opinions are offered in bulk by corporations promising sellers a fast rise to the highest of Amazon’s charts.

“In December 2020, we signed as much as 10 websites providing assessment manipulation companies, together with free or discounted merchandise in alternate for opinions, or gross sales campaigns for sellers to spice up their optimistic opinions,” in line with the report revealed yesterday on Which?, a web site run by the Shoppers’ Affiliation, a UK-based charity that does product analysis and advocacy on behalf of shoppers. The patron group stated it discovered a military of “702,000 product reviewers throughout simply 5 companies” and “one web site promoting contact and social media particulars for Amazon reviewers.”

One assessment vendor is a German firm referred to as AMZTigers. “Amazon prohibits sellers from paying third events in alternate for opinions, and says that it suspends, bans and takes actions towards those that violate these insurance policies. However that is precisely the type of service AMZTigers gives,” the report stated. “We posed as an Amazon vendor and signed as much as discover out extra. After a brief registration, we had been assigned an account supervisor who organized a name to debate what we had been searching for, together with whether or not we already had inventory to promote.”

Learn 14 remaining paragraphs | Feedback

Tagged : / /