Enlarge / AT&T company workplaces on November 10, 2020, in El Segundo, California. (credit score: Getty Pictures | AaronP/Bauer-Griffin)

AT&T is killing off the online-video service previously often called DirecTV Now and introducing a no-contract possibility for the newer on-line service that changed it.

AT&T unveiled DirecTV Now late in 2016, the 12 months after AT&T purchased the DirecTV satellite tv for pc firm. Costs initially began at $35 a month for the live-TV on-line service, and it had signed up 1.86 million subscribers by Q3 2018. However prospects shortly fled as AT&T repeatedly raised costs and minimize down on the usage of promotional offers, leaving the service with simply 683,000 subscribers on the finish of Q3 2020.

In 2019, AT&T modified the identify from DirecTV Now to AT&T TV Now, creating confusion amongst prospects and its personal workers as a result of the corporate concurrently unveiled one other on-line streaming service referred to as AT&T TV.