T-Cellular defends deceptive “Value Lock” declare however agrees to vary adverts

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T-Cellular has agreed to vary its promoting for the “Value Lock” assure that does not truly lock in a buyer’s worth, however continues to defend the supply.

T-Cellular customers expressed their displeasure about being hit with as much as $5 per-line worth hikes on plans that appeared to have a lifetime worth assure, however it was a problem by AT&T that pressured T-Cellular to agree to vary its promoting. AT&T filed the problem with the promoting business’s self-regulatory group, which dominated that T-Cellular’s Value Lock adverts had been deceptive.

As we have reported, T-Cellular’s assure (presently known as “Value Lock” and beforehand the “Un-contract”) is solely a promise that T-Cellular can pay your last month’s invoice if the provider raises your worth and also you determine to cancel. Regardless of that, T-Cellular promised customers that it “won’t ever change the worth you pay” should you’re on a plan with the availability.

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