Superhero showdown: Which comedian ebook rumble was the actual Battle of the Century?

Hmm, we’re sensing a development right here… (credit score: Kerry Callen)

Replace, 1/1/21: It is New Yr’s Day, and Ars workers continues to be having fun with some mandatory downtime to arrange for a brand new 12 months (and a slew of CES emails, we’re certain). Whereas that occurs, we’re resurfacing some classic Ars tales like this 2014 examination of a basic comedian ebook declare, “The Battle of the Century.” This piece was first revealed on December 10, 2014, and it seems unchanged under.

Here is a type of hidden-in-plain-sight business secrets and techniques: headlines promote. Whether or not it is cowl traces in your favourite journal, the title of a brand new novel, or headlines on Ars and elsewhere, good show textual content ought to draw readers in and spell out what’s coming.

With regards to headlines and 20th century comedian books, there’s one phrase that retains popping up. A number of books—not, one, not two, not three—boldly declare the title of “The Battle of the Century” on their covers. However since that 100 years is now behind us, we will look again to resolve which actually was the Battle of the Century (and presumably name everybody else a liar).