So good they killed it twice: Google+’s enterprise pivot is useless

Google+ is useless—once more! The patron model of Google+ could have shut down in April 2019, however Google saved the service rolling as an enterprise-focused social community it rebranded “Google Currents.” You want to pay for GSuite to make use of it, and solely members of your group can see the posts, so it’s for personal firm bulletins and discussions.

Within the newest Google Workspace weblog publish, Google says that Currents is “winding down” beginning in 2023. That is no shock, since Google+ was a totally failed shopper product. Why Google thought pushing the useless service onto enterprise would make Currents profitable is unclear. (Hey, Google Stadia, does this sound acquainted?) Google by no means actually did something with Currents after rebranding it as a enterprise product. After rotting for years as a useless shopper product, Currents simply rotted for just a few extra years with new enterprise branding. What is stunning is that Google is pitching Google Chat as a alternative.

Google Chat is without doubt one of the newest Google messaging apps. Chat was initially conceived as a Slack competitor and later drafted into service as a alternative for the patron Google Hangouts chat app. Google Chat is now additionally apparently a alternative for Google+, as Google will “deliver remaining content material and communities over to the brand new Areas expertise.”

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