Snapchat now allows you to embed movies and lenses on the net

A screenshot showing an embedded lens and a Spotlight video on a webpage
Picture: Snap

It would’ve taken a couple of years, however now Snapchat will lastly allow you to embed the movies, lenses, and tales from its platform onto the online. Whereas Snapchat beforehand didn’t permit customers to embed movies as a result of fleeting (and sometimes non-public) nature of its posts, giving customers this skill is one other signal that it’s attempting to bolster its shortform video feed — Highlight — to compete with TikTok and Instagram.

Which means you may come throughout playable content material from Snapchat when scrolling via a web site or studying an article on-line. Snapchat reveals how this may look in its announcement of the function, which comprises an embedded lens and a highlight video. You may click on to view any embedded movies straight from the webpage you’re on, as properly…

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