Ever want you could possibly rant a few movie’s blatant sexism to extra than simply your loved ones and mates?
A brand new cell utility referred to as Mango Meter, launched final week in Jakarta, Indonesia, permits customers to do exactly that. Its founders describe it because the world’s “first feminist movie overview” app.
Supported by the German non-profit Friedrich-Ebert-Stiftung Basis’s political feminism programme in Asia, the app is the brainchild of six girls from the area, who come across the thought whereas discussing how fashionable tradition influences notion.
“Movie is such a robust and influential medium, but it is rather problematic in its portrayal of girls, and in perpetuating stereotypes,” Devi Asmarani, one of many six founders, instructed the Thomson Reuters Basis on Friday.
“So we determined to create a film score app – like Rotten Tomatoes, however with a feminist lens – so we will spark an even bigger dialog about sexism and misogyny within the films.”
The app, which options movies from Hollywood, India’s Bollywood, China, Bangladesh and extra, permits customers to charge films by answering questions on metrics reminiscent of illustration, company, sexuality, and intersectionality.
Primarily based on the responses, every movie on Mango Meter will get a score of 1 to 5 mangoes, relying on how sexist or feminist it’s.
The one different feminist movie score system is the Bechdel Take a look at, popularised by American cartoonist Alison Bechdel’s cartoon “Dykes to Watch Out For”.
The web site charges a movie based mostly on three easy standards: it has to have a minimum of two girls, who discuss to one another, about one thing apart from a person.
“Our questions go slightly deeper,” mentioned Asmarani, editor-in-chief of an Indonesian feminist journal.
“We take a look at whether or not the film portrays a western notion of magnificence, whether or not it addresses marginalised communities, whether or not it talks about class,” she mentioned.
The app comes at a time when girls in Hollywood, boosted by the #MeToo motion, are exerting their affect to interrupt on-screen stereotypes, insisting on producing roles to have extra management, and commanding the director’s chair extra.
Asia has been slower to alter, with too few feminine administrators and screenwriters, and with persistent stereotypical depictions of girls which can be “fairly problematic”, mentioned Asmarani.
“Their depiction of abusive behaviour like stalking or coercion as being acceptable has actual penalties,” she mentioned.
Few international locations in Asia have an anti-stalking legislation, and ladies’s rights teams in India – which does – have blamed the nation’s prolific movie business for glorifying a criminal offense that has resulted in a number of violent deaths.
Different current efforts embody calling out sexist lyrics in movie songs, and a plea to finish so-called merchandise numbers or songs, which frequently have little to do with the topic of the film, and usually function skimpily clad girls.
The Mango Meter can assist widen the dialog, mentioned Asmarani.
“That manner, maybe we will get the film business to listen to these issues, and do one thing about them,” she mentioned.
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First Printed: Feb 25, 2019 10:04 IST