Scarlett Johansson hits AI app with authorized motion for cloning her voice in an advert


An image of Scarlett Johansson at God’s Love We Deliver Golden Heart Awards
Picture by Arturo Holmes/WireImage

Scarlett Johansson is taking authorized motion in opposition to an AI app developer for utilizing her identify and likeness in a web-based advert, in keeping with a report from Selection. The advert was for an AI picture editor, known as Lisa AI: 90s Yearbook & Avatar, and featured an AI-generated model of Johansson’s voice.

As reported by Selection, the 22-second advert confirmed Johansson behind the scenes whereas filming Black Widow, the place she really says “What’s up guys? It’s Scarlett and I need you to return with me.” However then, the advert transitions away from Johansson, whereas an AI-generated voice meant to sound just like the actress states: “It’s not restricted to avatars solely. You may also create photographs with texts and even your AI movies. I feel you shouldn’t miss it.”

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