Samsung’s new 83-inch TV could possibly be a harbinger of client confusion

A mock-up of a large TV with Samsung branding

Enlarge / A promotional picture for the brand new 83-inch S90C Samsung OLED TV. (credit score: Samsung)

Samsung is about to start promoting its first TVs with OLED panels made by rival LG after months of negotiations. Sadly, the best way the TVs that come out of this deal are branded and marketed might trigger confusion for customers who need probably the most bang for his or her buck.

On Tuesday, Samsung printed a weblog publish revealing a brand new 83-inch TV that lives within the firm’s present S90C vary of high-end OLEDs. In reality, the set had been leaked weeks earlier, when excellently obsessive and detail-oriented TV knowledgeable Vincent Teoh of HDTV Check was fast to watch that Samsung doesn’t at the moment make 83-inch panels itself—which means this have to be the primary TV in Samsung’s cope with LG.

The difficult story behind Samsung’s new OLEDs

The Samsung-LG deal was rumored in suits and begins for months. As LG made and shipped OLED TVs and panels and talked up the advantages of OLED in comparison with good-old LED LCD, Samsung caught to delivery LCD TVs, introducing new applied sciences to attempt to preserve the older know-how aggressive.

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