Right here’s YouTube’s new startup sound

YouTube’s logo with geometric design in the background
Tudum, however Google. | Illustration by Alex Castro / The Verge

YouTube is rolling out a brand new startup sound that sounds loads like a Google-y model of Netflix’s “tudum.” You’ll be able to hear it proper right here or within the trailer on the high of this put up, which additionally includes a slick new startup animation.

I wasn’t conscious of this sound till Thursday, however Google says in a brand new weblog that you simply may need already observed the brand new sound in case you’ve used YouTube on a TV. I simply checked the YouTube app on PS5, and positive sufficient, there it was. But it surely didn’t play for me on the Apple TV YouTube app.

Google’s weblog goes into in depth element about the way it designed the sound in partnership with the “sonic branding” studio Antfood. The intention was to make a sound that was:

Human. A sound that conveys the emotion, texture and natural…

Proceed studying…

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