A possible partnership between Apple and Nissan foundered because of disagreements over branding, the Monetary Occasions reported on Sunday. Apple wished Nissan to construct Apple-branded automobiles, whereas Nissan most popular to maintain its personal model on the automobiles.
In current months, Apple has reportedly been in search of a companion to construct an Apple-branded electrical automotive. Final week, Bloomberg reported that negotiations with Kia (and its guardian firm, Hyundai) had ended with out a deal. The Monetary Occasions says that Apple has additionally “sounded out” BMW as a possible companion.
Apple reportedly held preliminary talks with Nissan, although the talks did not attain probably the most senior ranges at both firm:
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