Report: Google’s cash was “key” consider Apple rejecting Bing buy

iPhone showing a Bing upgrade prompt

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Just a few years earlier than Microsoft went all-in on a ChatGPT-powered Bing search engine, the corporate had one other concept for its perennial, also-ran search engine: promote it to Apple.

A report in Bloomberg, sourced from individuals acquainted with the early theoretical gross sales talks, states that Microsoft pitched Bing as a method for Apple to interchange Google because the default search supplier on iPhones, MacBooks, and different units.

The deal did not make it previous the dialog stage, in keeping with Bloomberg. Microsoft executives approached Eddy Cue, Apple’s senior vice chairman of companies, who brokered Apple’s cope with Google—purportedly value between $four and $7 billion in 2020—for Google’s long-standing default placement. Google’s paid presence on Apple units has been reviewed in court docket just lately as a part of the Division of Justice’s antitrust trial over Google’s search enterprise.

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