Rejoice! Amazon’s new app icon isn’t only a emblem in a white field

Picture: Apple’s App Retailer

It seems like Amazon is rolling a brand new app icon on iOS, and in contrast to numerous different current app redesigns, it isn’t only a emblem dropped inside a white background! Rejoice! The brand new icon cleverly takes cues from maybe Amazon’s most recognizable “product” — its delivery packing containers and their vivid blue tape.

Right here it’s — within the app’s itemizing on Apple’s UK App Retailer. (There are a number of different experiences of others seeing the icon on their gadgets as effectively.)

Whoever labored on this new app design, which will likely be immediately recognizable on your house display, deserves a elevate.

Correction: We’ve up to date the headline to make clear that the brand new design is an icon, not a emblem.

Proceed studying…

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