Reddit is an enormously well-liked web site, however the official design has at all times wanted some remodeling. That is much more true of the cellular expertise, which did not have a cellular app till 2016, and even then, not everybody’s a fan of it. The location’s recognition rose partly due to third-party builders filling within the gaps with pre-existing and higher cellular apps. Final month, following within the footsteps of Twitter, Reddit out of the blue introduced it wished to cost apps for API entry, however how a lot? Wouldn’t it pull a Twitter and worth every little thing out of the market?
The most well-liked Reddit app is the iOS app Apollo, which has been operating for eight years now and has tens of millions of downloads. Apollo’s developer, Christian Selig, has been in conferences with Reddit relating to the price of the API, and it feels like the corporate is utilizing a current Twitter tactic. Selig says “50 million requests prices $12,000, a determine way over I ever may have imagined.” Twitter, for the document, is charging $42,000 for 50 million tweets. Selig cites the photograph web site Imgur as a extra affordable pricing scheme, “I pay Imgur (a web site much like Reddit in person base and media) $166 for a similar 50 million API calls.” Selig estimates it will price $20 million a yr to maintain Apollo operating.
Apollo and most different third-party apps use Reddit’s information however do not present Reddit’s adverts, so the proliferation of third-party apps prices Reddit cash. It is affordable to count on some cash to alter palms right here, however how a lot? Selig hyperlinks to a CNBC report from 2019 that estimated Reddit earns 30 cents a yr per person and says Reddit’s API pricing would work out to about $2.50 per person per month or $30 a yr, which aligns with Imgur’s pricing.
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