Reddit companions with crypto change FTX to assist customers handle group factors

Illustration by Alex Castro / The Verge

Reddit now lets customers buy Ethereum cryptocurrency on the platform by an integration with FTX, the crypto change owned by billionaire Sam Bankman-Fried. In a press launch, FTX introduced that Reddit customers can now use the agency’s cost system, FTX Pay, when managing their blockchain-based group factors.

Reddit first rolled out group factors in 2020 as a solution to reward customers for interacting with a group. These factors exist on the Ethereum blockchain and are saved within the “Vault,” a consumer’s blockchain-based pockets that additionally holds the collectible NFT (non-fungible token) avatars that Reddit launched final month.

Reddit shows a consumer’s group factors subsequent to their username as a measure of their fame, but in addition…

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