Quest for “inexperienced” cement attracts large title buyers to $300B business

The hope is future concrete can be a lot more environmentally friendly than concrete put down in 1972.

Enlarge / The hope is future concrete is usually a lot extra environmentally pleasant than concrete put down in 1972. (credit score: Denver Put up by way of Getty Photographs)

For Bryan Kalbfleisch, cement is a lifestyle. “I used to be born and raised within the ready-mix concrete enterprise,” says the New Jersey-based chief government, explaining his father labored within the sector for 40 years. “I used to be the type of child who might function heavy equipment, earlier than I might drive.”

Now he’s doing one thing that he by no means imagined—creating a brand new kind of concrete that may retailer carbon dioxide to assist fight local weather change.

The Solidia Applied sciences start-up that he runs is a part of a rising quantity making an attempt to resolve one of many hardest issues in heavy business: how you can make concrete with out producing numerous greenhouse fuel emissions.

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