Proprietor of Tumblr confirms web site’s shift from “surging” to “small and centered”

Tumblr app open on an Android phone

Enlarge / “You may by no means be bored once more” is among the extra becoming slogans hooked up to Tumblr. (credit score: Getty Photographs)

Tumblr will lose a majority of its product-minded workers by the top of this 12 months, in accordance with the CEO of the corporate that owns it. However regardless of a just lately leaked memo quoting Tennyson’s “higher to have cherished and misplaced” line, the CEO believes they’re “organising Tumblr for fulfillment on this subsequent chapter.”

Web statesman and proprietor Andy Baio posted early Thursday what was, on the time, “apparently an inner Automattic memo making the rounds on Tumblr” to Threads. The memo, written to staff at dad or mum firm Automattic, which purchased Tumblr from Verizon’s media arm in 2019, is titled or subtitled “You win otherwise you study.” The posted memo states {that a} majority of the 139 staff engaged on product and advertising at Tumblr (in a workforce apparently named “Bumblr”) will “swap to different divisions.” These working in “Happiness” (Automattic’s buyer help and repair division) and “T&S” (belief and security) would stay.

“We’re on the level the place after 600+ person-years of effort put into Tumblr for the reason that acquisition in 2019, we’ve got not gotten the anticipated outcomes from our effort, which was to have income and utilization above its earlier peaks,” the posted memo reads. After quotes and anecdotes about love, loss, mountaineering, and studying on the journey, the memo notes that no person might be let go and that workforce members could make a ranked listing of their prime three most well-liked assignments elsewhere inside Automattic.

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