Pinterest launches a brand new ‘Lite’ app for rising markets

Pinterest is the most recent tech firm to introduce a “Lite” model of its cellular software to satisfy the wants of customers in rising markets. With Pinterest Lite, launched on Monday, customers will profit from a sooner obtain and an app that takes up much less space for storing on their cellular gadget, the corporate says.

Pinterest beforehand provided a Pinterest Lite app on Google Play, however this app was pulled a 12 months in the past, in keeping with information from App Annie.

The brand new Pinterest Lite app is definitely Pinterest’s Progressive Net App (PWA) that’s been made obtainable to Google Play customers as a obtain, the corporate tells TechCrunch.

It is a undertaking that’s been underway for a while, in keeping with a publish final 12 months on Pinterest’s Engineering weblog. There, the corporate acknowledged that its cellular internet expertise had been “horrible” and in want of an replace.

In July 2017, Pinterest fashioned a crew to rewrite the cellular internet app from scratch as a PWA. It stated this may supply a greater expertise for individuals in low-bandwidth environments and on restricted information plans.

Screen Shot 2019 10 09 at 2.18.08 PM

The Pinterest Lite cellular app is out there right this moment to Android customers in Peru, Argentina, Colombia, Chile and Mexico, and clocks in at a tiny 1.four MB. The primary Pinterest app’s dimension varies by gadget on Android, however is considerably bigger. On iOS, it’s 143.1 MB, for comparability’s sake.

“The objective is to carry Pinterest to everybody around the globe to allow them to uncover inspiration associated to their pursuits wherever they is perhaps,” a Pinterest spokesperson stated, when reached for remark in regards to the Pinterest Lite launch.

Pinterest is now one in all many high publishers who supply a “Lite” model of their flagship apps.

Google has a full suite of light-weight “Go”-branded apps, like Google Go, Gmail Go, Recordsdata Go, YouTube Go, Google Maps Go and Google Assistant Go. There’s additionally Fb Lite, Instagram Lite, Messenger Lite, Twitter Lite, Uber Lite, Spotify Lite, TikTok Lite, Skype Lite, and LINE Lite, to call a couple of others. Tinder had additionally stated earlier this 12 months it was engaged on a Tinder Lite app to higher serve the Indian market. That app quietly launched over the summer time.

Providing a Lite app is a baseline requirement today for competing in rising markets.

Pinterest, particularly, has been working to develop its international footprint, and just lately reported worldwide income was up 199% to 24M in Q2, and worldwide month-to-month customers had been up 38% to 215 million, out of a complete of 300 million customers. Nonetheless, the U.S. continues to drive nearly all of Pinterest’s income, contributing $153M of the whole $261M reported in Q2.

Picture credit score: Pinterest 

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