Netflix is sticking to ‘sports-adjacent’ streaming as an alternative of stay sports activities, for now

Patrick Mahomes in Netflix’s Quarterback.
Picture: Netflix

There appears to be plenty of give attention to streaming stay sports activities, however based mostly on feedback from Netflix co-CEO Ted Sarandos, it seems the corporate plans to largely keep out of that recreation for the second. “We actually assume that we are able to have a extremely robust providing for sports activities followers on Netflix with out having to be a part of the problem of the financial mannequin of stay sports activities licensing,” he mentioned in the course of the firm’s second quarter earnings name on Wednesday.

That quote was the ultimate a part of an extended response in regards to the firm’s sports activities technique. “We’re tremendous excited in regards to the success of our sports-adjacent programming,” he mentioned, pointing to current titles like Quarterback and Tour de France: Unchained. With the latter, he talked about the way it did “precisely…

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