Netflix CEO now says he’s open to a less expensive, ad-supported plan

Adverts may very well be coming to Netflix within the subsequent few years. | Illustration by Alex Castro / The Verge

After years of rejecting requires an ad-supported streaming tier, Netflix co-founder and co-CEO Reed Hastings mentioned on Tuesday’s earnings name that the corporate is “fairly open to providing even decrease costs with promoting, as a shopper alternative.”

Apparently, the corporate is now wanting into the choice and “making an attempt to determine over the subsequent yr or two.” Hastings admits that introducing an ad-supported tier could be an enormous change in pondering for the corporate, saying that he’s traditionally been “in opposition to the complexity of promoting and an enormous fan of the simplicity of subscription.”

Hastings now pitches the thought of an ad-supported tier as one thing that “makes a whole lot of sense” for “shoppers who want to have a cheaper price and are…

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