Meta is testing a approach to mint and promote NFTs on Instagram


Image of the Meta logo and work mark on a blue background, bordered by black scribbles made out of the Meta logo.
Illustration by Nick Barclay / The Verge

Meta has introduced that it’s testing minting and promoting NFTs on Instagram, like you may with many conventional NFT marketplaces, with a “small group of creators within the US” having access to the function first. The corporate’s additionally increasing Instagram’s NFT showcase function, which it lately made accessible to customers in over 100 nations. The announcement comes amongst information of a number of new methods for creators to earn a living on its platforms.

Meta says its digital collectibles toolkit will let folks create NFTs on the Polygon blockchain (as all the time, no relation to Polygon the online game information outlet) after which promote them both on Instagram or off the platform. In relation to displaying NFTs that you just’ve bought elsewhere, the corporate says you may…

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