Meta is reducing its Reels Play bonus program on Instagram and Fb

Image of Meta’s logo with a red and blue background.
Illustration by Nick Barclay / The Verge

Brief-form video creators on Instagram and Fb will quickly lose a method of making a living on the platforms.

Meta is ending its Reels Play bonus program, which rewards content material creators once they hit sure objectives for views on their movies. The change, first reported by Enterprise Insider, will have an effect on creators on Fb and US creators on Instagram. The corporate received’t provide any new or renewed Reels Play bonus offers, however will honor current commitments over the subsequent 30 days, in keeping with Enterprise Insider.

“We’re evolving the take a look at of our Reels Play bonus on Instagram and Fb as we deal with investing in a set of monetization options to assist creators earn regular streams of revenue,” Paige Cohen, a Meta spokesperson, informed The Verge in…

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