Meta is additional limiting how advertisers can goal teenagers on Fb and Instagram


The Facebook logo on a blue background with circles
Illustration by Nick Barclay / The Verge

Meta is additional proscribing how advertisers on its platforms goal customers below 18, the corporate introduced right this moment.

Beginning subsequent month, the corporate is eradicating the flexibility for advertisers to focus on children on Fb and Instagram by gender, although they’ll nonetheless be capable of use age and site. In 2021, Meta rolled again advert focusing on primarily based on the pursuits and exercise of teenage customers, a catch-all time period for the trove of information the corporate collects about your web exercise. With this most up-to-date tightening of guidelines, advertisers can even not be capable of goal teenagers primarily based on in-app engagement, like Instagram and Fb pages they observe and like.

Starting in March, teenagers can even have extra instruments accessible to (considerably) management what…

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