Meta can’t purchase TikTok, so it employed GOP operatives to run a smear marketing campaign

Meta can’t buy TikTok, so it hired GOP operatives to run a smear campaign

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In case you can’t beat ’em, smear ’em.

That seems to be Fb’s strategy relating to countering the risk from TikTok, in line with a brand new report in The Washington Put up. Meta, Fb’s guardian firm, has employed Focused Victory, a big Republican consulting agency, to put tales in op-eds in native newspapers and on native TV newscasts across the US, in line with the report.

TikTok poses maybe probably the most existential problem to Meta and Fb but. The video-based social media platform has gained customers at a swift tempo, and it’s particularly in style amongst youthful customers, a demographic that Fb and Meta’s different platforms have struggled with lately.

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