Maze raises $2 million and provides Figma help to allow consumer testing at scale

Maze needs to reinvent usability exams by letting you flip design prototypes into exams in only a few clicks. It may change into the equal of a creating take a look at suite for builders, however this time for designers — it may very well be one thing that you just run earlier than delivery an replace to ensure every thing works positive. The startup simply raised a $2 million funding spherical and launched a few new options.

Since I first lined the corporate, Maze founders Jonathan Widawski and Thomas Mary nonetheless have the identical imaginative and prescient. The corporate needs to empower designers and switch them into consumer testing specialists. With Maze, you may flip your InVision, Marvel or Sketch initiatives right into a browser-based consumer take a look at.

You’ll be able to then share a hyperlink with a bunch of customers to get actionable insights in your upcoming design modifications. The whole lot works in an internet browser on each desktop and cell.

After working a testing marketing campaign, you get an in depth report with a hit charge (how many individuals tapped on all the fitting buttons to attain one thing in your app), the place your customers drop off, polling outcomes and extra.

That product has been working properly, attracting 20,000 customers working for IBM, Greenpeace, Accenture, BMW and extra.

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Now, Maze additionally helps Figma initiatives. Given the hype behind Figma, including this characteristic is vital to remain related. It additionally opens up a brand new marketplace for Maze — corporations utilizing Figma as their essential design software.

Maze has additionally added a characteristic that needs to be significantly helpful for corporations which might be simply beginning with consumer testing. The startup can put collectively a testers panel for you.

That is utterly optionally available and you may simply stick together with your month-to-month software-as-a-service plan and work with your personal panel. Nevertheless it gives end-to-end expertise if you wish to centralize all of your consumer testing wants beneath one roof.

Maze has additionally raised a $2 million funding spherical. Amplify Companions is main the spherical with present buyers Seedcamp and Partech additionally collaborating. Enterprise angels on this spherical additionally embody Eric Wittman, the previous Director of Operations at Adobe and COO at Figma, Peter Skomoroch, the previous Head of AI Automation & Knowledge Merchandise at Workday, and Datadog CEO Olivier Pomel.

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