Matt Cauble on altering consumption with Soylent and Kin

Within the newest episode of Flux podcast I sit down with Matthew Cauble the co-founder of Kin Euphorics, a practical beverage firm that goals to scale back stress and enhance bliss. Matthew was beforehand the co-founder of YC-backed startup Soylent. He shares tales from the corporate’s early days and describes how they made one of many largest pivots in YC historical past, from constructing software-defined radios to meal-replacement shakes.

Matthew explains why Soylent resonated and we get into co-founder Rob Rhinehart’s newest curiosity in area settlement and the Mars business occasion he hosted within the Mojave. Matthew shares why he grew to become focused on wellness, how he’s making use of classes discovered at Soylent to constructing the Kin product, and why he believes that sturdy firms usually seem like new social actions. We get into the beverage’s components that features nootropics and adaptogens, and what it means to problem a ritual as historical as alcohol.

An excerpt of our dialog is printed beneath. Full transcript on Medium.

Soylent now additionally sells stable meal substitute bars

Rob Rhinehart

Rob Rhinehart, Matt Cauble, David Renteln, John Coogan

“Soylent Inexperienced” the 1973 thriller starring Charlton Heston

Rob Rhinehart’s 2013 weblog publish right here

Protection of the Betaspace occasion in April 2019 [LA Instances]

Kin bottle — $39 per bottle. Kin spritz — $24 for a Four pack.[Store]

Alcohol volumes have been declining within the U.S. [Supply: WSJ]

Different estimates put the nootropics market at $6 billion by 2024, increasing at a CAGR of 17.9% from 2016 to 2024 [Supply]

The invention of late Stone Age beer jugs reveals that deliberately fermented drinks existed at the very least as early because the Neolithic interval, 10,000 years in the past. Wine clearly appeared in Egyptian pictographs round 4,000 BC and wine samples from Greece date to the identical interval. [Supply]

Kin Euphorics co-founder Jen Batchelor

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