Life360 is getting out of the enterprise of promoting exact person location information

Picture: Google

Life360, a security and monitoring service that helps its customers to maintain tabs on the whereabouts of household and mates who additionally use the app, is scaling again its person information gross sales enterprise to only two companions: Allstate Arity and (through The Markup). This information comes after the corporate introduced a deal to accumulate the merchandise tracker Tile in November and a December report from The Markup stated Life360 was the supply of exact location information to as many as a dozen information brokers. That report cited sources throughout the business who referred to as Life360 one of many largest sources of information.

On the time, CEO Chris Hulls pushed again on that assertion, saying that “with roughly 30 million lively customers,…

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