Is your X advert income sharing cost smaller than you anticipated?

An image showing the X logo superimposed on the Twitter logo
Picture: The Verge

Now that X, the platform previously often known as Twitter, has managed to repeatedly ship out its advert income sharing funds on time with none last-minute delays, engineer Eric Farraro is answering questions from customers who nonetheless aren’t getting the funds they anticipate. Causes embrace: 1) X customers solely earn advert income from different paying X customers, 2) advertisers aren’t paying a lot to succeed in the demographic that the creator attracts, 3) the posts didn’t get loads of replies, or 4) their content material is just not appropriate for adverts.

That first purpose is one which X hasn’t precisely hidden. Right here’s how Farraro places it in his new rationalization:

Adverts are proven, however the viewers is just not Verified. Income is just earned for adverts proven to Verified customers. That is one in every of many…

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