Inside Google’s transformation from a unusual tech startup into a worldwide behemoth


The logo for the podcast called Land of the Giants: The Google Empire.
Vox Media

This season of Land of the Giants tells the within story of Google’s journey to grow to be some of the highly effective corporations on the planet.

It’s onerous to think about the web right this moment with out Google.

From search to YouTube to Android to Google Maps, billions of us depend on its merchandise each single day. Google is dependable, easy, and most of its merchandise don’t value cash to make use of. We use it with out even excited about it after we open our net browser or decide up our telephone.

The Silicon Valley big is so highly effective that the US authorities is accusing it of being a monopoly. Politicians in addition to the general public have begun questioning if the corporate exerts an excessive amount of management over how we discover info on-line. Information privateness advocates fear that Google collects an excessive amount of details about our digital lives. And among the firm’s personal rank-and-file workers have even staged a rise up, demanding extra of a say in key choices about how the corporate does enterprise.

Nevertheless it wasn’t all the time this manner. Google’s rise was something however inevitable. In truth, within the late ’90s, when Google founders Larry Web page and Sergey Brin began the corporate on the identical time they have been graduate college students recognized for rollerblading down the halls of Stanford’s pc science division, it was onerous to get anybody to take them severely. And even after Google proved the skeptics incorrect by developing with a greater solution to navigate the web, the corporate needed to combat at each flip to stay related.

On this season of Vox Media’s Land of the Giants podcast collection, we’re telling the story of Google’s nice improvements, its battles with fellow tech giants like Apple and Microsoft, and the way it’s grappling with organizing the world’s info in 2021 — when the very nature of what’s truth and what’s false is up for debate.

We talked to Google’s present leaders, early workers, proponents, and critics to take a look at how Google grew to become such an necessary a part of our lives. And we study how an organization whose key company motto was once “don’t be evil” is dealing with accusations internally and externally that it’s strayed from that path because it’s grown its enterprise.

The primary episode of Land of the Giants: The Google Empire comes out on February 16. You’ll find it on Apple Podcasts, Google Podcasts, Spotify, or wherever you get your podcasts. Take heed to the trailer under.

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