Inside Elon Musk’s cost-cutting drive at Twitter

Montage of Musk, Twitter logo

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From a secretive “warfare room” at Twitter’s San Francisco headquarters final month, Elon Musk’s trusted lieutenants pored over a listing of workers, exhibiting how a lot they value the social media firm.

The billionaire proprietor’s “transition group,” headed by Steve Davis, who leads the Musk-owned Boring Firm, then started to telephone staffers. Some have been requested to justify their position; others to advocate which colleagues to retain.

These deliberations knowledgeable Musk’s newest layoffs at Twitter, as a part of his efforts to convey the lossmaking firm to monetary well being whereas additionally battling an advertiser exodus and unwieldy debt servicing invoice.

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