In a surprising flip of occasions, Netflix subscriptions rise after password-sharing crackdown

Netflix’s logo on a black and yellow background
Illustration: Alex Castro / The Verge

Properly, this won’t come as a shock, however Netflix’s password-sharing crackdown already seems to be working within the US. In response to the information analytics firm Antenna (through The Wall Road Journal), Netflix noticed an enormous spike in subscribers within the 4 days after it notified customers about its paid sharing insurance policies on Might 23rd.

Whereas common day by day signups rose to 73,000 throughout this window, marking a 102 p.c enhance over Netflix’s earlier 60-day common, Antenna says the streamer additionally added 100,000 subscribers on each Might 26th and Might 27th. That’s extra subscribers than Netflix raked in as soon as the covid-related lockdowns went into impact in March and April 2020, based on Antenna.

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