Ikea doubles down on sensible residence tech with new enterprise unit

Ikea’s sensible residence investments up to now have been sensible however scattered – now the Swedish residence items model says it’s going to amp up its sensible residence bets with a model new devoted enterprise unit.

The corporate’s sensible residence endeavors started in 2012, and targeted on wi-fi charging and sensible lighting. It’s iterated in each areas since, growing self-installed built-in wi-fi chargers for its furnishings, in addition to mild/charger combos, and eventually with a brand new partnership with Sonos that produced the Symfonisk line of wi-fi sensible audio system.

Ikea additionally has its personal ambitions when it comes to being the hub for future sensible residence merchandise, not solely from a {hardware} perspective, but in addition through its House sensible app, which it rebranded from being extra strictly targeted on its Tradfri line of related bulbs in June. Throughout the Symfonisk launch, Ikea instructed me it has broader ambitions for the House sensible app as a central hub for related residence management for its prospects.

“At IKEA we need to proceed to supply merchandise for a greater life at residence for the many individuals going ahead. So as to take action we have to discover merchandise and options past standard residence furnishing,” mentioned Björn Block, Head of the brand new IKEA House sensible Enterprise Unit at IKEA of Sweden, in a press launch from the corporate.

Ikea additionally characterised this as its greatest new focus space when it comes to the general enterprise and model because it launched its Kids’s Ikea line.

The partnership between Sonos and Ikea that produced the Symfonisk line is a long-term one, and each firms instructed me to anticipate extra merchandise to come back out of that team-up in future. But it surely seems like Ikea intends to discover how sensible residence tech may contact all facets of its enterprise, so it’s truthful to anticipate extra partnerships and product classes to comply with because of this new funding focus, too.


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