Hyundai is ‘doubling down’ on EVs regardless of gross sales slowdown, CEO says

Hyundai Ioniq 6
Picture by Patrick George for The Verge

Electrical car gross sales could also be in a little bit of a stoop, however Hyundai isn’t deterred. The South Korea-based automaker is “doubling down” on its EV funding, together with a $7.6 billion devoted manufacturing facility in Georgia, mentioned Hyundai Motor America CEO Randy Parker.

“Whereas different producers are pulling again on their electrification technique, we proceed to be centered on our merchandise,” Parker mentioned in an interview this week with The Verge. “And our merchandise have achieved extraordinarily properly within the market.”

These merchandise embody the favored Hyundai Ioniq 5 and Ioniq 6 in addition to a not too long ago refreshed Kona Electrical. And there’s additionally the not too long ago launched performance-based Ioniq 5 N, which not too long ago gained the 2024 World Efficiency Automotive award.

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