Everyone knows that protein is a essential constructing block of life. Nonetheless, the world can’t proceed to look to animal protein to take care of rising international demand. As an alternative, we should look to plant-based meals options sooner reasonably than later.
Because the world’s inhabitants continues to develop, well being — and accessing the vitamins required to take care of that well being — stays a essential concern. Likewise, humanity should flip to vegetation for his or her major supply of protein. That’s the place an organization known as PURIS enters the image.
PURIS is a plant-based firm serious about impacting your entire meals system. Because of this, this model’s mission is to create plant-based meals options which might be excessive in protein.
Protein is a primary constructing block of long-term well being. Equally, Harvard Well being Publishing describes it as “important to good well being.” The publication provides that the phrase comes from the Greek phrase protos which suggests “first.” This naturally underscores the prioritization of the very important nutrient as a solution to stay wholesome over time.
MedlinePlus factors out that protein isn’t simply good for regular well being considerations, both. Likewise, it’s a essential a part of development and growth for kids, teenagers, and pregnant girls.
Protein is an simple a part of a wholesome way of life. Nonetheless, the issue comes from sourcing wholesome protein regularly.
Many of the world depends upon animal-based protein — which isn’t the one supply of protein.
After all, you don’t need to be a vegetarian to grasp one easy factor. The burgeoning human inhabitants can’t be sustained purely on animal-based protein as demand continues to rise.
PURIS is pursuing plant-based protein options which might be extra sustainable and scalable. Each of those requirements are essential wants for the world’s inhabitants transferring ahead.
Moreover, PURIS has gone about engaging in this mission by spending the final three many years creating an end-to-end meals system. That system consists of each hyperlink within the chain of meals manufacturing. This innovation has led to a protected and safe supply of meals.
PURIS depends totally on crops from the USA. Because of this, this reduces meals miles and removes the pointless (and expensive) complexity of transferring meals across the globe.
The Background Story
PURIS isn’t a current startup or “late and nice” thought.
The corporate launched again in 1985. This has given its staff many years to grasp the complexities of the agricultural trade. They’ve change into intimately conscious of the numerous steps and phases that go on behind the scenes within the ever-changing meals system.
In our world, pro-GMO science has dominated the agricultural scene. World Meals Processing (later referred to as PURIS) founder Jerry Lorenzen fought towards the grain. He created non-GMO seeds that had been nonetheless capable of develop high-yield crops. They had been disease-resistant and even improved the land they inhabited.
Lorenzen began along with his non-GMO seeds. Nonetheless, their creator needed to do greater than merely jumpstart the wholesome protein course of. Lorenzen envisioned an end-to-end meals system optimized for well being and sustainability.
Alongside the best way, the innovator had found that yellow area peas had been a very helpful rotational crop. His staff obtained genetic patents and developed a community of farmers that spanned all through the U.S. to assist develop his non-GMO crops.
Ultimately, Lorenzen’s firm bought a soy protein isolate facility. This made it potential to have full management of the method from begin to end.
All of this took many years, and when the time got here for the unique visionary to step apart, Lorenzen’s son, Tyler, took over. At the moment, the corporate shifted to its present PURIS moniker, which is known as after its unique founder’s want for a protein sourced from pure, natural components.
What Does PURIS Do?
PURIS has continued to be a guiding mild for the event of non-GMO, plant-based proteins around the globe.
The rising model continues to develop North American Peas and comparable crops. They’re all grown organically. Unbiased growers proceed to reap these and ship them to PURIS services within the Midwest the place they’re reworked into healthful components.
This enables PURIS to stay totally conscious of how its proteins are made, what they’re manufactured from, and the way they’re cared for all through their journey by the meals system.
The model’s signature line is PURIS Pea, made up of assorted non-GMO components together with pea proteins, starches, and fibers. PURIS additionally continues to promote non-GMO, high-quality soybeans into international markets. They breed seeds for corn, lentils, and pulses. Meals suppliers can faucet these plant-based components sooner or later.
This permits PURIS to create all the things from power bars to meat substitutes. If it’s a supply of protein that people wish to ingest, PURIS is working to exchange it with a highly-nutritious, protein-packed, plant-based various.
The enterprise tasks that its protein various will be capable of sustainably nourish upwards of 10 billion people by the yr 2050.
PURIS’s Latest Upcycling Success
Whereas PURIS is an older firm, its venerable historical past has solely fueled its present ambition. The corporate continues to obtain accolades for its accomplishments, notably within the space of innovation.
For instance, PURIS was already named probably the most revolutionary meals firm of 2021 by Quick Firm Journal, reflecting its continued dedication to evolving with the wants of the worldwide meals system.
Most lately, PURIS’s closed-loop manufacturing system has earned it the Upcycled Licensed certification from the Upcycled Meals Affiliation (UFA). The certification is for its Non-GMO and natural Native Pea Starches. This makes PURIS one of many first pea starches available on the market to obtain the distinguished Upcycled Licensed label.
PURIS’s mission is to create an abundance of meals. They search to make meals provides plant-based, protected, and sustainable. It’s an goal that hasn’t wavered over the previous three many years. The corporate has gone from a germ of an thought to a full-scale, closed-looped, end-to-end creator of non-GMO, plant-based protein.
PURIS’s components are quickly changing into the muse of the dietary wants of People because the meals system continues to return beneath pressure. There are extra mouths to feed with every passing day, and primary vitamins like protein want to stay obtainable. Moderately than preventing for a bit of the restricted “animal-protein pie,” PURIS is enabling customers to stay a wholesome and completely happy life right now by a sustainable, plant-based resolution.
On the identical time, the forward-thinking protein producer has developed a scalable system that can proceed to cater to the wants of a rising planet far into the long run.
Picture Credit score: Maria Orlova; Pexels.com.
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