Gucci constructed a persistent city within Roblox

Gucci is making its presence within Roblox just a little extra everlasting. The style model beforehand collaborated with the digital world for extra short-lived experiences, just like the surreal Gucci Backyard from final 12 months, and is now releasing a extra persistent house referred to as Gucci City. The house contains a central backyard that hyperlinks collectively numerous areas, together with an area for mini-games, a restaurant, and a digital retailer the place gamers can, in fact, buy digital Gucci gear for his or her Roblox avatar. (The corporate says the digital outfits make use of Roblox’s new “layered clothes” tech.)

Gucci says that greater than 20 million gamers visited the backyard final 12 months, regardless of it solely being accessible for 2 weeks, and it expects the brand new house to steadily…

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