Google will quickly require disclaimers for AI-generated political adverts

An illustration of the Google logo.
Illustration: The Verge

Google will quickly begin requiring political advertisers to “prominently disclose” once they made their adverts with AI, as reported earlier by Bloomberg. Beginning in November, Google says advertisers should embody a disclosure when an election advert options “artificial content material” that depicts “realistic-looking individuals or occasions.”

That features political adverts that use AI to make somebody look as in the event that they’re saying or doing one thing they by no means did, in addition to altering the footage of an precise occasion (or fabricating a realistic-looking one) to create a scene that by no means occurred.

Google says some of these adverts should include a disclaimer in a “clear and conspicuous” place, noting that it’s going to apply to photographs, movies, and audio content material. The labels will want…

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