GM, Cruise suing to cease Ford from utilizing the identify ‘BlueCruise’

GM is suing Ford over the BlueCruise identify for its hands-free driving system | Illustration by Alex Castro / The Verge

Common Motors has filed a lawsuit to attempt to stop Ford from utilizing the identify “BlueCruise” for the hands-free driving function it introduced earlier this 12 months. First reported by the Detroit Free Press, GM claims the identify is simply too shut Tremendous Cruise, the identify of is personal hands-free driving expertise launched in 2017, and to its autonomous automobile subsidiary Cruise. GM is suing Ford for trademark infringement and unspecified damages.

Within the lawsuit filed Friday, GM stated in that the businesses had been concerned in “protracted discussions” over the identify however have been unable to resolve the matter. “Ford knew precisely what it was doing,” GM alleges in its grievance, including that if Ford “needed to undertake a brand new, distinctive model, it simply might have performed so…

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