GeForce GPUs are 80% of EVGA’s income—however it’s chopping ties with Nvidia anyway

GeForce GPUs are 80% of EVGA’s revenue—but it’s cutting ties with Nvidia anyway


Graphics card producer eVGA has made a reputation for itself manufacturing and promoting Nvidia’s GeForce GPUs for 20 years, together with a number of the extra attractively priced choices available on the market. However in line with the YouTubers at Avid gamers Nexus, analyst Jon Peddie, and an EVGA discussion board put up, EVGA is formally terminating its relationship with Nvidia and won’t be manufacturing playing cards primarily based on the corporate’s RTX 4000-series GPUs.

EVGA’s graphics playing cards have completely used Nvidia GPUs since its founding in 1999, and in line with Avid gamers Nexus, GeForce gross sales symbolize 80 p.c of EVGA’s income, making this a momentous and arguably company-endangering change. However EVGA CEO Andrew Han advised Avid gamers Nexus that the choice was about “precept” moderately than financials—Han complained a couple of lack of communication from Nvidia about new merchandise, together with details about pricing and availability.

Nvidia’s pricing technique was apparently one other sore level for EVGA. Nvidia’s first-party Founders Version playing cards may usually undercut the pricing of playing cards provided by EVGA and different distributors, forcing them to both decrease costs or lose gross sales consequently.

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