GameStop is launching its personal NFT market

Photograph by Sean Hollister / The Verge

GameStop plans to launch its personal market for non-fungible tokens (or NFTs) and is co-creating an “as much as $100 million” fund for recreation builders who use it. {The marketplace} will mark GameStop’s enlargement from a preferred meme inventory to an organization that dabbles in cryptocurrency and Web3 tech — though it could additionally provoke the wrath of avid gamers who’re stridently against NFTs.

The brand new GameStop NFT market is meant to launch later this 12 months. It’s constructed on Immutable X, a platform primarily based on the favored Ethereum cryptocurrency blockchain. Designed by Immutable, the corporate behind the NFT buying and selling card recreation Gods Unchained, Immutable X is meant to mitigate the largest drawbacks of Ethereum: its large vitality consumption and the excessive…

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