Ford asks courtroom to dismiss GM’s lawsuit over “BlueCruise” driver help function

Ford seeks to have GM’s lawsuit over the identify “BlueCruise” dismissed | Picture by JEFF KOWALSKY/AFP by way of Getty Photographs

Ford has filed a movement asking the US District Court docket in San Francisco to dismiss a lawsuit from rival GM over Ford’s BlueCruise self-driving function. Final month, GM filed a trademark infringement lawsuit claiming that the identify BlueCruise was too near Tremendous Cruise, the identify of GM’s hands-free driving tech, which it launched in 2017, in addition to its autonomous car subsidiary Cruise.

Ford mentioned in its movement that the time period “cruise” has been been in “ubiquitous use” over the previous 50 years to seek advice from driver-assist options. “Shoppers perceive “cruise” to seek advice from a function of their car that performs a part of the driving job or assists them in driving, and they don’t affiliate that time period with anyone firm or model,” Ford…

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