For the primary time ever, extra folks watched streaming TV than cable

Nielsen's breakdown of TV viewing in July 2022.

Enlarge / Nielsen’s breakdown of TV viewing in July 2022. (credit score: Nielsen)

A brand new report from market measurement agency Nielsen says that for the primary time, TV viewers watched extra on streaming companies like Netflix and Disney+ than they did on cable TV, making streaming the most well-liked approach to eat content material.

The shift has been predicted by analysts and commentators for years, but it surely has solely now come to fruition. Streaming had beforehand outpaced over-the-air broadcast TV, however cable was nonetheless beating it till July.

In July, streaming accounted for 34.eight % of audiences’ TV viewing. The runner-up was the now-dethroned cable TV, which got here up narrowly behind at 34.four %. The comparatively distant third was broadcast at 21.6 %.

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